DJ CHEEM: Voice of the Nuu Gen

What’s a TikTok Hit Worth?

TikTok has proven its success as an essential promotional tool for music artists and record labels who are interested in boosting streaming and bringing in a solid payday

It is already well documented that songs that trend on TikTok often end up charting on the Billboard 100 or Spotify Viral 50.  That is because 67% of the app’s users are more likely to seek out songs on music-streaming services after hearing them on TikTok, according to a November study conducted for TikTok by the music-analytics company MRC Data. 

DJ Cheem, the Voice of the New Gen, is well versed in the capabilities of TikTok having successfully used the platform to provide exposure for his music and grow his audience.  The impact of TikTok for DJ Cheem has been more than impressive for both Soca Start & Ba Ba Ben (Wine & Ben Pt. 2). 

His over 2Billion views on TikTok for Soca Start (alongside IQ, also known as IQ Di Prince hailing from London) over the past 6 months has translated into +2Million Spotify Streams for this song.  He used a similar approach to push Ba Ba Ben (Wine & Ben Pt. 2) to the top of the charts in 2020/2021 (nearly 2M Spotify Streams to date).

When reviewing DJ Cheem’s Spotify audience growth, which today is at over 100k Monthly listeners, we can see that with each major release, Ba Ba Ben (Wine & Ben Pt. 2) in March 2020 (1k monthly listeners) and Soca Start in July 2022 (30k monthly listeners) – the TikTok pump makes the Spotify jump.

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